Besides having cool red shoes, these guys have some serious marketing know-how. They covered one of the most crucial points to the online presence of any business.
Get your business listed on Google My Business!
What is this? Well, when's the last time that you were looking for a gas station, barber, or ice cream shop nearby? You probably took out your phone and asked google where the nearest _____ was? Behind the scenes, there are many business listings that help your business show up on this search, making it easy for people to navigate straight to your front doors, or press call to connect with you directly.
Google My Business now has a business listing that is extremely helpful and will have heavy weight in where you show up on the search. Don't worry, it's not limited to storefront locations. You can also register a service, specifying the geographic location you cover, or you can register a product or website.
Here are the steps (for a storefront location):
- Go to https://www.google.com/business/ to get started
- Pick 3-5 categories to rank for
- Get at least 3 photos in each section
- Go to google plus photos
- Add a caption for each image
- Add the URL of your site
- Add the address of your store
- Add your business phone number
- **Geotag your image with your location!!** (Super important to use with GPS!)
- Click (share this location with viewers)
If you are trying to enter your address into multiple listings, MAKE SURE YOUR ADDRESS IS THE EXACT SAME IN EVERY LISTING! Another alternative is to use http://www.yext.com/, which is a resource for listing your business across multiple listings. You list with Yext, and it will list your business on multiple sites, guaranteeing that the information matches everywhere, and increasing your local SEO ranking.
It may seem cumbersome to get your business listed, but the payouts are well worth it. It's free, and helps people find your business.
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