This is an overview of the video from Trevor Erikson. These are the highlights of his video, but doesn't include all of his examples. Trevor has a lot of experience with YouTube marketing and in his first online marketing position, he boosted the online sales of his business by 343% in three years. His video can be found here.
Youtube is the 2nd largest search engine with Google being the 1st! That means that it's extremely important, and can have a huge impact on your business.
Youtube is the 2nd largest search engine with Google being the 1st! That means that it's extremely important, and can have a huge impact on your business.
- 5700 searches per minute
- Reaches more adults (18-34) than any cable network
- 100 hrs of video uploaded every minute
Many small businesses have little if any online sales, and YouTube can have a huge impact on that. Your potential is yet to really be tapped. The only cost to making videos and putting them on YouTube is your cost for making the video. That's why this is such a great marketing tool for businesses with a lower marketing budget, all the way up to the top of the top.
From the graphic, we learn that YouTube videos can influence purchasing decisions and brand trust significantly. It's important to have a good presence on YouTube and to create interesting content.
What content should you create?
Here are five of the most effective types of content:
When you make the videos, consider your audience. You want to get straight to the point and be as brief as possible. Do your research and know about the product, about the competition, and also about your viewers. What do your viewers want to know? Show them things about your product that they can't see in pictures. Give them insights into the smell, the feel, the quality, etc. Make it interesting, and worth your viewers' time.
- Video Unboxings - Show the package and what's inside. Show the product, but also focus on the presentation.
- How-to's & Tutorials - 1. Tell them what you'll be telling them 2. Tell them 3. Tell them what you told them
- Product Comparison - Compare on key metrics (important features to the consumers)
- Product Reviews - Review the product, focusing on what the customer doesn't know yet...
- Torture Testing - How does the product hold up against ____? "Will it blend" from BlendTec is a great example of this type.
When you make the videos, consider your audience. You want to get straight to the point and be as brief as possible. Do your research and know about the product, about the competition, and also about your viewers. What do your viewers want to know? Show them things about your product that they can't see in pictures. Give them insights into the smell, the feel, the quality, etc. Make it interesting, and worth your viewers' time.
How should you get started?
- Create a Youtube channel for your company
- Use what you have that others don't. Leverage your strengths and the advantages you have.
- Create a publishing schedule - You don't need to post every day, just create a schedule and make sure it happens.
Resources for more information:
- James Wedmore
- ReelSEO
- Social Media Examiner
- Social Media Today
- Distilled Video Marketing Guide
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